정체성 잃어버린 경차, 판매량 뚝
[통계뱅크 라이센스]
통계뱅크 사이트 내의 모든 이미지,문구,콘텐츠,내용 등에 대한 저작권은 통계뱅크(주)에게 있습니다.
영리 목적으로 재배포하거나 재판매할 수 없으며, 자료활용 시 '통계뱅크' 출처를 반드시 기재해여야합니다.
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
we streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
we streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
경차 시장이 쪼그라들고 있다. 대표적인 경차 모델인 모닝은 2009년부터 2011년까지 3년 간 국내에서만 연 10만 여 대가 팔려나갔다. 하지만 2017년부터 판매량이 떨어지기 시작하더니 올해 상반기 1만 2,900여 대가 팔렸다.
가격, 소비자 취향 변화로 애매해진 경차
경차의 인기가 사그라든 이유는 무엇일까? 먼저 가격 상승이 있다. 과거에는 저렴한 가격으로 인기를 모았던 경차가 최근에는 2,000만원 대의 가격대를 형성하고 있다. 또한 소비자들의 취향도 그새 많이 바뀌었다. 비교적 비싸진 경차 대신 아예 큰 차를 선호하는 경향이 두드러지고 있다. 최근 출시된 경차 모델인 캐스퍼의 경우 출시 첫 해에도 판매량 4만 8,000대 수준에 그쳤다. 반면 경형 전기차 시장에 대한 관심을 높아지고 있다. 업계는 전기차로서의 경차가 높은 가격경쟁력과 최대 주행거리까지 확보하게 된다면 다시 경차 시장이 성장할 것으로 보고 있다.
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