새로움으로 소비욕구를 자극한다. 뉴디맨드란?
[통계뱅크 라이센스]
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Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
we streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
we streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
뉴디맨드가 유통업계의 트렌드로 떠오르고 있다. 뉴디맨드란 소비자에게 디자인, 컨셉 등에 대해 새로움을 어필하는 마케팅을 의미한다.
신선하고 차별적인 경험 제공
유통업계는 자신의 취향을 중시하는 MZ세대들에게 뉴디맨드 마케팅을 선보이는 추세다. 전에는 없던 패키지를 출시하거나 새로운 협업을 선보이는 등 신선하고 차별적인 경험을 선사하는 것이 대표적이다. 코카콜라는 재생 플라스틱 패키지를 선보이는 한편 리그오브레전드 게임 개발사인 라이엇 게임즈와 협업해 한정판을 출시하며 뉴디맨드 마케팅에 나서고 있다. 노브랜드와 농심은 호기심을 자극하는 맛을 선보이는 식으로 뉴디맨드 전략을 선보였다. 노브랜드 버거는 피자, 치킨, 버거를 합쳐놓은 듯한 신제품을 선보였고 농심은 기존 신라면보다 2배 이상 매운 한정판 제품을 출시했다. 투썸플레이스는 여행 플랫폼 여기어때와 협업해 캠페인을 선보이며 본격적인 뉴디맨드 마케팅을 실시하고 있다. 스타벅스는 버스킹 콘서트를 열고 새로운 경험을 선사했다.
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