새로운 소비 트렌드로 떠오르는 디깅
[통계뱅크 라이센스]
통계뱅크 사이트 내의 모든 이미지,문구,콘텐츠,내용 등에 대한 저작권은 통계뱅크(주)에게 있습니다.
영리 목적으로 재배포하거나 재판매할 수 없으며, 자료활용 시 '통계뱅크' 출처를 반드시 기재해여야합니다.
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
we streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
we streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
We are working on the UX/UI design for a large hotel owners and hospitality management company.
프리미엄 라이프스타일을 뜻하는 디깅(digging)이 새로운 소비 트렌드로 떠오르고 있다. 끊임없는 경쟁과 변화가 빠른 환경 속에서 생존하기 위해 업계는 매니아층을 공략해 이른바 덕심력을 높이는 디깅 마케팅에 집중하는추세다.
협업, 캐릭터상품 등이 대표적 디깅 사례
대표적인 사례는 코카콜라다. 코카콜라는 리그오브레전드 개발사인 라이엇게임즈와 협업해 신제품을 출시해 디깅 마케팅을 선보이고 있다. CJ제일제당은 블리자드엔터테인먼트의 디아블로4와 협업해 한정판 제품을 선보였다. 키덜트족을 겨냥한 캐릭터 제품들도 디깅 마케팅의 대표적 사례다. 이디야커피와 편의점 세븐일레븐은 산리오 코리아와 협업해 캐릭터 상품을 선보였다. 주류업계는 MZ세대 소비자를 대상으로 이색 경험을 제공할 수 있는 팝업스토어, 체험공간 등의 행사를 열기도 했다.
관련기사 바로가기